Women's Wear Daily

July 2009

In the Mix: Color Therapy

Buying an accessory is a way to get something new without breaking the bank.

That's good news for Joseph Janus, the founder of Bodhi, a line of men's bags known for its liberal deployment of color.  "For men, it has to be functional," say the former Calvin Klein marketing executive.  "But that doesn't mean it has to be boring."

The designer, who refuses to make brown bags, produced his spring line of satchels and duffels in caution orange, light gold and seafoam blue.  "Men are willing to wear color in ties and also sneakers.  They'll like it for bags, too, if given the opportunity," he says.

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